Privacy Policy

PRIVACY POLICY
Harmonia Pilates LLC (“Harmonia Pilates,” “Harmonia,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit harmoniapilates.co, use our online booking services, interact with our studio, communicate with us, or otherwise use Harmonia Pilates products and services.

1. About Our Website and Services
harmoniapilates.co is the official website of Harmonia Pilates LLC, a Pilates and movement studio located in San Francisco, California.
Our website is used to provide information about Harmonia Pilates and to allow visitors and clients to interact with our studio online.
Through our website and connected booking platforms, you may be able to:
* Learn about Harmonia Pilates;
* View our studio location and contact information;
* Learn about our classes, instructors, and services;
* View class schedules and availability;
* View pricing;
* Join our waitlist;
* Create and manage a client account;
* Book Pilates classes;
* Join class waitlists;
* Cancel or manage reservations;
* Purchase drop-in classes;
* Purchase class packages;
* Purchase memberships or recurring plans;
* Purchase introductory offers or promotions;
* Purchase gift cards or other products, if offered;
* Manage memberships and class credits;
* Receive booking and account communications;
* Contact Harmonia Pilates;
* Access our social-media pages;
* Learn about studio events, workshops, promotions, or other offerings; and
* Complete other transactions relating to Harmonia Pilates.
We may use third-party platforms, including Arketa, to provide booking, account management, memberships, class packages, payment processing, communications, and other studio-management functions.
Our website may also use services provided by Framer, Wix, and other technology providers to operate, host, maintain, or support the website and related services.
This Privacy Policy applies to information collected through the Harmonia website, our booking and membership systems, our studio, and related communications and services.

2. Information We Collect
The information we collect depends on how you interact with Harmonia.
A. Information You Provide Directly
We may collect information you provide to us when you join our waitlist, create an account, purchase a product or service, book a class, contact us, or otherwise interact with Harmonia.
This may include:
* First and last name;
* Email address;
* Telephone number;
* Mailing address;
* Billing address;
* Date of birth or age, where appropriate;
* Account information;
* Emergency contact information;
* Class reservations;
* Attendance history;
* Waitlist activity;
* Membership information;
* Class package information;
* Class credits;
* Purchase and transaction history;
* Promotional or referral information;
* Communications with Harmonia;
* Reviews, testimonials, and feedback;
* Preferences relating to classes or communications;
* Information submitted through forms;
* Information submitted through waivers or intake documents; and
* Other information you choose to provide.
B. Booking and Membership Information
When you use our website or booking platform to reserve or purchase Services, we may collect or receive information such as:
* Classes booked;
* Classes attended;
* Cancellations;
* No-shows;
* Waitlist participation;
* Membership type;
* Membership status;
* Membership start and cancellation dates;
* Class package purchases;
* Remaining class credits;
* Package expiration dates;
* Promotional offers used;
* Booking history; and
* Related account activity.
We use this information to provide and administer Harmonia’s Services.
C. Health and Fitness Information
Because Harmonia provides Pilates and fitness services, you may voluntarily provide or be asked to provide limited information relevant to your safe participation.
This may include information regarding:
* Injuries;
* Physical limitations;
* Pregnancy or postpartum status;
* Recent surgery;
* Medical restrictions;
* Allergies;
* Emergency-related information; or
* Other physical conditions relevant to your participation.
We use this information primarily to help facilitate safe participation in our classes and services, maintain appropriate records, and respond to emergencies where appropriate.
Please provide only information reasonably necessary for your participation.
Harmonia Pilates is a fitness studio and is not a healthcare provider.
Information you provide to Harmonia is generally not protected health information governed by the Health Insurance Portability and Accountability Act (“HIPAA”) merely because the information relates to your health.
D. Payment and Transaction Information
When you purchase a membership, class package, drop-in class, gift card, retail item, or another product or service, payment information may be collected and processed by third-party booking and payment providers.
This information may include:
* Payment card information;
* Billing information;
* Transaction amount;
* Purchase date;
* Payment status;
* Refund information; and
* Related transaction information.
Complete payment-card information may be submitted directly to our payment processor rather than stored by Harmonia.
We may receive limited payment information such as transaction history, payment status, card type, or the last digits of your payment card.

3. Information Collected Automatically
When you visit harmoniapilates.co, certain information may be collected automatically by us or our technology providers.
This may include:
* Internet Protocol (“IP”) address;
* Browser type;
* Device type;
* Operating system;
* Approximate geographic location derived from IP address;
* Pages viewed;
* Links clicked;
* Buttons selected;
* Referring website or advertisement;
* Date and time of your visit;
* Length of website visits;
* Website interactions;
* Device identifiers;
* Cookie identifiers;
* Advertising identifiers; and
* Information regarding how you arrived at and used the Site.
We use this information to operate the Site, understand how visitors interact with Harmonia, improve website performance, measure advertising effectiveness, prevent misuse, and improve our Services.

4. Meta Pixel and Advertising Tracking
Harmonia uses the Meta Pixel, an advertising and analytics technology provided by Meta Platforms, Inc. (“Meta”).
The Meta Pixel helps us understand how visitors interact with the Harmonia website and measure the effectiveness of advertising we run through Facebook, Instagram, and other Meta services.
When the Meta Pixel is active, Meta may receive information about your interaction with our website.
Depending on how our Pixel is configured, this may include information such as:
* Pages you visit;
* Links or buttons you click;
* Whether you join our waitlist;
* Whether you visit a pricing page;
* Whether you visit a class schedule;
* Whether you click through to our booking platform;
* Whether you create an account;
* Whether you book a class;
* Whether you purchase a class package;
* Whether you purchase a membership;
* Whether you complete another transaction;
* IP address;
* Browser information;
* Device information;
* Cookie identifiers;
* Advertising identifiers;
* Referring website or advertisement; and
* Date and time of website activity.
We may use information generated through the Meta Pixel to:
* Measure website traffic;
* Measure advertising conversions;
* Determine whether an advertisement resulted in a website visit;
* Determine whether advertising resulted in a waitlist signup, booking, or purchase;
* Evaluate Facebook and Instagram advertising;
* Understand which marketing campaigns are effective;
* Create advertising audiences;
* Create similar or lookalike advertising audiences, where available;
* Retarget or remarket advertisements to website visitors where permitted;
* Improve our marketing strategy; and
* Deliver advertisements that may be more relevant to people interested in Harmonia Pilates.
Meta may independently collect and process information through Meta technologies in accordance with Meta’s own privacy policies and terms.

5. Cookies and Similar Technologies
Harmonia and the third-party services used on our Site may use:
* Cookies;
* Pixels;
* Tags;
* Local storage;
* Advertising identifiers; and
* Similar technologies.
These technologies may be used to:
* Operate the website;
* Keep the Site secure;
* Remember preferences;
* Understand website traffic;
* Analyze visitor behavior;
* Measure website performance;
* Measure advertising conversions;
* Evaluate marketing campaigns;
* Create advertising audiences;
* Provide relevant advertising;
* Prevent fraud or misuse; and
* Improve our Services.
In particular, Harmonia uses the Meta Pixel in connection with Facebook and Instagram advertising and marketing.
Third-party technology providers may place or access cookies or similar technologies through our Site.
You may be able to block or delete cookies through your browser settings.
Where required by applicable law, we will provide additional options regarding non-essential cookies and advertising technologies.

6. How We Use Personal Information
We may use personal information for the following purposes.
A. Providing Harmonia Services
We use information to:
* Create and manage accounts;
* Manage our waitlist;
* Display and administer class schedules;
* Book classes;
* Manage class waitlists;
* Manage cancellations;
* Maintain attendance records;
* Administer memberships;
* Administer class packages;
* Track class credits;
* Process purchases;
* Process payments;
* Provide receipts;
* Provide customer support;
* Manage promotions;
* Operate our studio; and
* Provide other Services requested by you.
B. Communicating With You
We may use your information to send:
* Account communications;
* Booking confirmations;
* Class reminders;
* Class waitlist notifications;
* Cancellation confirmations;
* Membership notices;
* Billing notices;
* Payment receipts;
* Class schedule changes;
* Studio closure notices;
* Studio announcements;
* Customer-service messages; and
* Other transactional communications.
C. Marketing and Advertising
With consent where required, we may use information to communicate with you about:
* Harmonia’s opening;
* New classes;
* New instructors;
* Memberships;
* Class packages;
* Introductory offers;
* Promotions;
* Events;
* Workshops;
* Retail products;
* Studio news; and
* Other Harmonia offerings.
We may also use website activity and advertising technology such as the Meta Pixel to measure and improve advertising and to provide relevant advertising.
D. Improving Harmonia
We may use information to:
* Understand customer preferences;
* Analyze attendance;
* Understand class demand;
* Improve our class schedule;
* Improve programming;
* Improve the customer experience;
* Improve our website;
* Evaluate promotions;
* Analyze marketing performance;
* Develop new Services; and
* Conduct internal business analytics.
E. Safety and Security
We may use information to:
* Protect our clients;
* Protect employees and instructors;
* Maintain account security;
* Prevent fraudulent transactions;
* Detect unauthorized activity;
* Investigate incidents;
* Enforce studio policies; and
* Protect Harmonia’s legal rights.
F. Legal and Business Purposes
We may use information to:
* Maintain accounting records;
* Maintain tax records;
* Maintain transaction records;
* Respond to lawful requests;
* Comply with applicable laws;
* Enforce agreements;
* Establish or defend legal claims; and
* Meet insurance or regulatory obligations.

7. Waitlist Information
If you join the Harmonia waitlist, we may collect information such as your:
* Name;
* Email address;
* Telephone number, if requested; and
* Other information you choose to provide.
We may use waitlist information to:
* Notify you about Harmonia’s opening;
* Provide studio updates;
* Announce when bookings become available;
* Provide information about memberships;
* Provide information about founding-member or introductory offers;
* Invite you to events;
* Send Harmonia news and promotions; and
* Manage the waitlist.
Your interaction with the waitlist page may also be measured using the Meta Pixel.
You may unsubscribe from promotional email communications at any time.

8. Booking and Purchasing Through Our Website
Our Site is intended to allow clients to discover, book, purchase, and manage Harmonia Services.
When you book a class or purchase a product through the Site or a connected booking platform, information related to the transaction may be shared between Harmonia and the providers necessary to complete and administer your booking or purchase.
This may include providers responsible for:
* Scheduling;
* Client accounts;
* Membership management;
* Class-package management;
* Payment processing;
* Email confirmations;
* Text-message notifications;
* Customer support; and
* Related technology services.
For example, we may use Arketa to provide class scheduling, bookings, memberships, packages, account management, payment processing, and other studio-management functions.
Your use of a third-party booking or payment platform may also be governed by that provider’s own privacy policy and terms.

9. How We Disclose Personal Information
We may disclose personal information to third parties in the circumstances described below.
A. Service Providers
We may disclose information to vendors that help us operate Harmonia.
These may include providers of:
* Website hosting and website development;
* Booking and scheduling;
* Membership management;
* Payment processing;
* Email communications;
* Text messaging;
* Customer relationship management;
* Cloud storage;
* Data analytics;
* Advertising;
* Marketing;
* Accounting and bookkeeping;
* Fraud prevention;
* Security; and
* Customer support.
Providers may include Arketa, Meta, Framer, Wix, and other vendors we use to operate Harmonia.
These providers may process information according to their own privacy policies as well as their agreements with Harmonia.
B. Advertising and Analytics Providers
We may disclose or make available certain website and device information to advertising and analytics providers, including Meta.
This may include:
* Cookie identifiers;
* IP address;
* Device information;
* Browser information;
* Website activity;
* Page visits;
* Advertising interactions; and
* Conversion events.
Such information may be used to measure advertising, understand audiences, or provide advertising.
C. Professional Advisers
We may disclose information where appropriate to:
* Attorneys;
* Accountants;
* Insurance providers;
* Financial advisers; and
* Other professional consultants.
D. Legal and Safety Reasons
We may disclose information where reasonably necessary to:
* Comply with law;
* Comply with a subpoena or court order;
* Respond to lawful government requests;
* Protect the safety of individuals;
* Investigate fraud;
* Investigate unlawful activity;
* Protect Harmonia’s property or rights; or
* Enforce our agreements.
E. Business Transactions
If Harmonia participates in a financing, merger, acquisition, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction subject to applicable law.
F. At Your Direction
We may disclose information when you instruct us to do so or otherwise provide consent.

10. Sale or Sharing of Personal Information
Harmonia Pilates does not sell personal information for money.
Harmonia uses advertising technology, including the Meta Pixel.
These technologies may transmit certain identifiers, device information, and website activity to Meta and potentially other advertising or analytics providers for purposes that include advertising measurement, audience creation, and advertising.
Under certain state privacy laws, some of these disclosures may be legally characterized as “sharing” for cross-context behavioral advertising or, in some circumstances, as a “sale,” even when no money is exchanged.
If Harmonia is subject to a privacy law that requires consumers to be provided with a right to opt out of the sale or sharing of personal information, we will provide and honor the required privacy choices.
We do not knowingly sell or share the personal information of individuals under 16 years of age.

11. Social Media
Harmonia maintains or may maintain accounts on platforms such as Instagram and Facebook.
When you interact with Harmonia through a social-media platform, the platform may independently collect information about your activity.
We may receive information when you:
* Follow Harmonia;
* Like our content;
* Comment on content;
* Send us a direct message;
* Tag Harmonia;
* Mention Harmonia;
* Respond to an advertisement; or
* Otherwise interact with our social-media accounts.
Social-media platforms process information according to their own privacy policies.

12. Third-Party Websites and Services
Our Site may link to or integrate with third-party websites and services, including:
* Arketa;
* Meta;
* Instagram;
* Facebook;
* Payment processors;
* Mapping services;
* Website providers; and
* Other services.
When you leave Harmonia’s Site or interact directly with a third-party service, that provider’s privacy policy applies to its independent collection and processing of information.
We encourage you to review the privacy policies of those providers.

13. Marketing Communications
With your consent where required, we may send promotional emails regarding Harmonia.
You may unsubscribe from promotional emails by using the unsubscribe link contained in the email.
If we offer promotional text messaging, we will provide applicable disclosures and consent mechanisms.
You may opt out of promotional texts using the instructions provided with those communications.
Unsubscribing from marketing does not prevent us from sending transactional messages necessary to administer your account, membership, bookings, or purchases.

14. Photos, Videos, Reviews, and Testimonials
Harmonia will not use an identifiable client’s photograph, video, voice, or likeness for advertising solely because that individual visits the website or attends a class.
Where we wish to use an identifiable person’s image or likeness for marketing, we may request separate permission or a photo/video release.
If you voluntarily provide a testimonial, review, photograph, or other content for publication, we may use it for the purpose for which it was submitted, subject to applicable law and any permissions provided.

15. Data Retention
We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy and for legitimate legal and business purposes.
Retention periods may depend on:
* Whether you have an active account;
* Whether you have an active membership;
* Your transaction history;
* The nature of the information;
* Accounting and tax obligations;
* Insurance requirements;
* Fraud-prevention needs;
* Legal requirements;
* Potential disputes or claims; and
* Operational needs.
Financial, contractual, and transaction records may be retained longer where necessary for legal, accounting, insurance, or tax purposes.
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

16. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
These may include:
* Access controls;
* Password protection;
* Secure technology providers;
* Encryption or secure transmission where appropriate;
* Restricted access to information; and
* Other reasonable security practices.
No internet transmission or electronic storage system can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential.

17. Your Privacy Choices
You may have choices regarding how your information is used.
Account Information
You may update certain information through your client account or by contacting Harmonia.
Marketing Email
You may unsubscribe using the link contained in our promotional emails.
Text Messages
You may opt out of promotional texts using the opt-out method provided in the applicable message or program.
Cookies
You may control or delete certain cookies through your browser settings or privacy controls offered through our Site.
Advertising
You may be able to manage advertising preferences through your Facebook or Instagram account and other Meta privacy controls.
Where required by applicable law, Harmonia will provide additional mechanisms for exercising rights relating to advertising or tracking.

18. Online Tracking and Do Not Track
Some web browsers provide a traditional “Do Not Track” or “DNT” setting.
There is currently no single universally accepted standard governing responses to traditional browser DNT signals.
Accordingly, our Site may not respond to traditional DNT signals.
Our Site does use third-party technologies, including the Meta Pixel, that may collect information about users’ online activity.
Where Harmonia is legally required to recognize an applicable browser-based opt-out preference signal, including Global Privacy Control (“GPC”), we will process qualifying signals as required by applicable law.

19. Accessing, Correcting, or Deleting Information
You may contact Harmonia if you would like to:
* Ask about personal information we maintain about you;
* Update your information;
* Correct inaccurate information; or
* Request deletion of certain personal information.
Requests may be submitted to:
info@harmoniapilates.co
We may need to verify your identity before processing certain requests.
We may retain information when required or permitted by law, including information necessary to complete transactions, maintain financial records, prevent fraud, comply with legal requirements, enforce agreements, or establish or defend legal claims.

20. California Privacy Rights
California residents may have additional rights under California law.
The particular rights available to you depend on which laws apply to Harmonia at the relevant time.
California Online Privacy Protection Act
The California Online Privacy Protection Act (“CalOPPA”) requires operators of certain commercial websites and online services that collect personally identifiable information from California consumers to disclose their privacy practices.
This Privacy Policy is intended to provide information concerning Harmonia’s online collection, use, disclosure, and tracking practices.
California Consumer Privacy Act
If and to the extent Harmonia is subject to the California Consumer Privacy Act, as amended (“CCPA”), California residents may have rights including:
* Right to Know information regarding personal information collected and used;
* Right to Access certain personal information;
* Right to Delete certain personal information, subject to exceptions;
* Right to Correct inaccurate personal information;
* Right to Opt Out of the sale or sharing of personal information;
* Right to Limit certain uses or disclosures of sensitive personal information where applicable; and
* Right to Non-Discrimination for exercising applicable privacy rights.
Harmonia will honor these rights when required by applicable law.
Privacy requests may be submitted to:
info@harmoniapilates.co
We may verify your identity before processing a request.
Where permitted by law, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority.

21. Sensitive Personal Information
Certain information you voluntarily provide in connection with participating in Pilates or fitness services may qualify as sensitive personal information under applicable law.
We use health or physical-condition information only for reasonably necessary purposes related to:
* Providing requested Services;
* Facilitating safe participation;
* Maintaining appropriate records;
* Responding to emergencies;
* Protecting individuals;
* Meeting legal obligations; and
* Other purposes disclosed when the information is collected.
Harmonia does not use health information you provide to us for unrelated targeted advertising.

22. Children’s Privacy
Our general website and Services are primarily intended for adults and are not directed to children under 13.
We do not knowingly collect personal information online directly from children under 13 without appropriate parent or guardian authorization.
If Harmonia offers activities involving minors, registration and relevant information should be provided by or with the involvement of a parent or legal guardian.
If you believe a child under 13 has provided personal information to Harmonia without proper authorization, contact:
info@harmoniapilates.co
We will review the request and take appropriate action.

23. International Visitors
Harmonia operates from San Francisco, California, United States.
If you access our Site from outside the United States, information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.
Privacy protections in those jurisdictions may differ from those in your location.

24. Changes to This Privacy Policy
We may update this Privacy Policy as our business, website, technologies, Services, or legal obligations change.
When changes are made, we will post the updated Privacy Policy on our Site and revise the Last Updated date at the top.
If required by applicable law, we will provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.

25. Contact Us
If you have questions about this Privacy Policy, Harmonia’s privacy practices, or personal information associated with you, please contact:
Harmonia Pilates LLC
5809 Geary Blvd
San Francisco, CA 94121
Email: info@harmoniapilates.co
Website: harmoniapilates.co